Why Mr Rental
You only make the sale once and you get paid over and over again!
Its Simple
The magic of recurring revenue
Based on a very profitable long-term business model of recurring revenue Mr Rental provides excellent cash-flow and income. Your business makes the sale just once, and then gets paid for it time and time again!
Rent an appliance and your customer continues to pay you weekly rental for on average of 15 months. The average rental life of your products is 5 years, do the sums and as a franchisee you can expect fantastic returns on your stock investments!
Support and stability
As a Franchisee you are supported by a committed and passionate team at the National Support Office (NSO) in Brisbane, Queensland. Support is provided by a team of 20 people in the areas of operations, IT, marketing, HR and training, events, products and purchasing, finance and administration.
Mr Rental provides extensive training and we have all the tools that will help make it simple for you to succeed.
Mr Rental franchisees come from a wide variety of backgrounds from accounting, finance, sales, marketing, trades, farming, customer service and more!
The one thing they all share is a desire to succeed, a great attitude, good work ethic, are team players and all are looking for work/ life balance.
Best emerging franchise 2008 – its official
Mr Rental is the Franchise Council of Australia’s current Emerging Franchise System of the Year.
Having only been franchising for eight years, Mr Rental has grown from one store on Bribie Island (which still exists today) to a network of over 60 stores throughout Australia and New Zealand.
Store numbers and growth are often used by Franchise companies to promote their system above others but really they only tell part of the business story.
“Without the systems and processes in place to manage this growth effectively many reach a point where they are no longer positioned internally to manage the business effectively or efficiently this impacts all customers. History tells us, we have learnt from others past mistakes as such we have a constant focus on innovation to increase efficiency and bottom line profit. This means Mr Rental is better managed and more prepared for growth than many franchises twice its size.” Alan Payne General Manager
The strength of Mr Rental as emerging franchise system is demonstrated by steady growth, happy franchisees, happy customers and regular high listings on sites such as www.topfranchise.com.au
| 2009 | Winner FANZ | Media Campaign of the Year |
| 2009 | Winner FCA | Excellence in Marketing Award |
| 2008 | Winner FCA | Emerging Franchise System of the Year |
| 2008 | Winner NZ | Retail Franchise System of the Year |
| 2008 | National Finalist FCA | Media Campaign of the Year |
| 2008 | Top 10 Finalist | 10,000 Feet National Franchise Survey for Franchisee Satisfaction |
Economic times
Tough economic times have minimal affect and business is expected to grow simply because we make the cost of living more affordable. This means the business is always well positioned to ride out times of economic uncertainty as more families look to renting as a cost effective alternative to buying when budgets are tight.
Customers like the flexibility of renting it allows people to have the latest and greatest appliances, furniture and technology, basic appliances all the things they need at a price they can afford at the time.
Work/life balance
For franchisees searching for the seemingly illusive work/life balance, Mr Rental’s business model is ideal. Business hours are Monday to Friday, 8am to 5pm and our culture encourages living life by ‘above the line’ values – ownership, accountability and responsibility.
Mr Rental is focused on cultivating and maintaining an environment of hardworking, enthusiastic and happy franchisees. In 2008 Mr Rental was a top 10 finalise in the 10,000 Feet National Franchise Survey for Franchisee Satisfaction.
The business’ focus on innovation also leads to ongoing improvements in franchisees’ work/life balance. This is proven by the recent introduction of IT improvements designed to improve systems and efficiency.
“We have been able to tangibly show franchisees they’ve regained more than two and a half hours a week to work on their businesses as a result our IT improvements over the past 12 months,” says Mr Payne.
Business value
Business value is measured for both franchisees and customers, and we keep on delivering, in the past 12 months Mr Rental has
- IT improvements gave back 2.5hrs a week to franchisees to work on their business
- Extensive legal review of rental contracts to ensure compliance with legislation changes
- Accredited Franchise Traineeships mean franchisees successfully train in their own stores
- Rollout of collective agreement templates meeting requirements of new employment legislation
- National marketing campaign: TV, catalogues, POS implementing the results of a re-branding project and customer research
In addition many businesses are plagued by needing to be in high foot traffic areas meaning high rents! Not Mr Rental most of our stores are located on arterial roads with high visibility and reasonable rent, giving you more to spend on growing your business.
These are just a few of the business values Mr Rental offers add all this to the unique and empowering culture evident throughout the franchise and the foundation of a global future is set.
And that’s exactly the vision Mr Rental has; to be the world’s first choice in renting home appliances be a part of it contact us now.
Brand recognition
Mr Rental’s past 12 months marketing activity has lead to brand awareness increasing from 11% to 43% amongst the target audience.
Two years ago the business re-branded and introduced the Rental family of characters to create a market presence that is clearly making an impact, reflected in sales leads and brand awareness.
Regular catalogues, radio and television advertising and a constant focus on bringing the brand to life, has added significant value to the core business of renting.
Added to this Mr Rental just won the Westpac New Zealand Franchise Awards, Media Campaign of the Year and in Australia the MYOB Franchise Council of Australia Marketing Excellence Award.
